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> Apple will give themselves a cushion to prevent undesirable pricing discrepancies (or the need for frequent price adjustments) if the U.S. dollar strengthens
by MagnumOpus 8y ago
> Apple will give themselves a cushion to prevent undesirable pricing discrepancies (or the need for frequent price adjustments) if the U.S. dollar strengthens against the euro
Apple is a trillion-dollar company that has people who can and do hedge FX exchange rates on their products to keep costs predictable in local currency terms. As such they don't need a "cushion" - beyond the need to cushion their margins, that is.
(And even if they didn't hedge FX - if they need a cushion now, why didn't they need the same cushion before?)