> they should have known better than to try to predict this. There's no downside, only free publicity. If they, by good fortune and a following wind, get it r

> they should have known better than to try to predict this. There's no downside, only free publicity. If they, by good fortune and a following wind, get it right - then the publicity is incredible. If it's wrong they laugh and say "well, better stick to predicting what we're good at!" and they still get a shitload of headlines and awareness of their product. This was not a mistake.