In the UK I'd say the people who have money to spend on their phones and are actively making a choice are buying about their device are buying 50/50 Android/App

In the UK I'd say the people who have money to spend on their phones and are actively making a choice are buying about their device are buying 50/50 Android/Apple. If you are short on cash it's likely you're going to go for Android as it's at least 25% cheaper. For people who are easily influenced by peer pressure (kids!) but low on technical knowledge it's clear that Apple will be the winner.