The basic concept has been known to copywriters for a long time. It can be used to create a sense of ownership by encouraging the reader to 'experience' the pr

The basic concept has been known to copywriters for a long time. It can be used to create a sense of ownership by encouraging the reader to 'experience' the product being sold, just like you're more likely to buy a product after playing with it in a store. The effect is weak but it certainly does exist.