I'm going to need to revert to Mahalo as an example of content mills because it's easy for me illustrate. Demand is largely the same, just bigger and better th

I'm going to need to revert to Mahalo as an example of content mills because it's easy for me illustrate. Demand is largely the same, just bigger and better then Mahalo. Jason Calacanis (Mahalo's CEO) describes the site as a "trifecta of search" that includes: SERP's, answers and community. He's really on to something with this. While Mahalo has taken the low road to amass low quality SERP's and recently killed the community it built, the answers building block is truly the most important part of the content mill puzzle. "We might want big, meaty content written with clever words and insightful conclusions, but the mass of the market wants little snackable boneless pieces that they don't have to work too hard to digest." No one want's big, meaty content. Everyone wants to know the answer to the question they're looking for. Sometimes, that answer can be uncovered or explained with big meaty content, but the best content will answer the question that the user is searching for with as little "meat" as possible. It's going to take content mills a while to get there, and a drastic user interface change will occur, but eventually I think that small pieces of information will exist. Similar to what happens when you type, "What time is it in Toronto" into Google, the search engine will simply return the exact answer that you're looking for. The answer might exist on Demand, it might exist on a small personal blog, however, the SE will have identified the answer to your question regardless of if you type in "How To Shave" or "Shaving Tips" or "Shaving 101".