>Additionally, you should highly doubt this kind of outside estimate of cost per New Shepard launch. It sounds like they used the same costs as you would expect

>Additionally, you should highly doubt this kind of outside estimate of cost per New Shepard launch. It sounds like they used the same costs as you would expect for a fully expendable rocket like Falcon 1e class (same first stage thrust, for instance), even though New Shepard is fully reusable. The article discusses intended price, not cost. And $1.2 million/flight is significantly less than Falcon 1. >So there's actually a lot of upsell, and I believe they've been explicit about using New Shepard to upsell for eventual orbital flights. Definitely. It's also important to note that New Shepard and New Glenn have significant technology overlap - NS development costs won't have to be amortized by passenger flights alone.