Maybe it can lead to lucritive contracts. It could be advertising: you take clients who are wealthy enough to pay $200k for the experience, those clients might

Maybe it can lead to lucritive contracts. It could be advertising: you take clients who are wealthy enough to pay $200k for the experience, those clients might be business owners/influencial folks, who are then moved to integrate it in some what into what they do? Seems plausable at least. Then again, Bezos could float the company for quite a long time if he personally invests, so maybe it's just a way to build credit and then do other things (e.g. gov. contracts). Amazon was unprofitable for quite a long time before it took over the world, afterall..