This relates to the Presenter's Paradox, where the presenter has seen both options while the recipient sees only one. As such, they prefer different things. On

This relates to the Presenter's Paradox, where the presenter has seen both options while the recipient sees only one. As such, they prefer different things. One study even quantified it[1]. For example, they found that people perceived the value of an iPod at $108, while an iPod with plus a free music download was valued at $86. Side-by-side, the choice is obvious, but individually humans tend to evaluate bundles based on some average rather than a sum. This has immediate, practical applications for us in everyday life: * If you're going to buy someone an expensive gift, don't add any extras or bonus accessories. * If you're sending out resumes, mention your most relevant experience without padding it out with less relevant ones. * If you're up for a review, "I fixed serious issue X" will make you seem more valuable than "I fixed serious issue X, and this unaligned icon on the web site" [1] http://bear.warrington.ufl.edu/williams/Mar_3503/MAR_3503_Home_files/Weaver%20et%20al%20-%20Presenter's%20Paradox.pdf http://bear.warrington.ufl.edu/williams/Mar_3503/MAR_3503_Ho...