This is interesting but could generate perverse incentives. Hard-to-measure impact KPIs are a major reason why social ventures form around non- instead of for-

This is interesting but could generate perverse incentives. Hard-to-measure impact KPIs are a major reason why social ventures form around non- instead of for-profits (perhaps because very few individual investors see short-term economic benefit from an increase in the “greater good”). Combining $$$ ROI with philanthropic success means fewer and fewer nonprofits funded to solve hard, messy challenges.