One point is that pushing software into products gives companies more control and power. * The software can collect data about the user. * The software can pr

One point is that pushing software into products gives companies more control and power. * The software can collect data about the user. * The software can prevent repairability by the user. * The software can enforce obsolenscence (see the absurdity of smart TVs: an expensive display that can last for 20 years bundled with a super cheap computer that is obsolete in 2). * The software can limit the user's options, in the manufacturer's favor.