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Advertisement is also a way to buy support in the media. For example, in the aftermath of the oil spill on the Gulf of Mexico, BP showered money on TV and magaz
by coliveira 8y ago
Advertisement is also a way to buy support in the media. For example, in the aftermath of the oil spill on the Gulf of Mexico, BP showered money on TV and magazines. The real reason they did that was to tone down the coverage, especially in a moment where TV was deeply in need of advertisement money due to the big depression of 2008.
- neka 8y agoAlso case in point with Facebook's current PR campaign trying to soften the blow for their recent fallout. It's said that these adverts are placed with the threat to pull them if any unfavourable articles are published.