4 ms·
People don’t look to social media for content that changes their opinion. They look to it to confirm their already held opinions. It’s an echo chamber. Nobod
by downandout 8y ago
People don’t look to social media for content that changes their opinion. They look to it to confirm their already held opinions. It’s an echo chamber. Nobody is changing their opinion based on a random ad they see on Facebook.
The genesis of these articles - the media’s quest to explain how it failed to manipulate our Presiential election in favor of their chosen candidate - is also based on a false premise. Russian Facebook ads didn’t get Trump elected. The choice by Democrats to run a candidate against him that much of the country disliked did.