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> micro-targeting Facebook adverts at the leader and his closest aides I'm guessing they created a new target list by uploading enough peoples' email addresses
by corobo 8y ago
> micro-targeting Facebook adverts at the leader and his closest aides
I'm guessing they created a new target list by uploading enough peoples' email addresses to get past Facebook's minimum list length. I don't know how many that is but when I last had a look at it a couple years back the minimum was 20
- Rjevski 8y agoI think they raised that limit recently, but again nothing prevents you from creating lots of fake profiles just to get past that limit, then targeting all those profiles + the real user you want to target.
- pertymcpert 8y agoWait, what? You can target someone using their email address?
- detaro 8y agoYes: https://www.facebook.com/business/a/custom-audiences https://www.facebook.com/business/a/custom-audiences
- ascorbic 8y agoI believe that the majority of political microtargeting uses custom audiences. It's the way they assemble these lists that is really dodgy, and is the thing Cambridge Analytica is in trouble for.
- elorant 8y agoWe should open a new thread some day with all the hacks you can do to target people on FB.