There tons of examples that fit this description. Financial record keeping (401k, mutual funds, etc), medical insurance claims processing are some. The market i

There tons of examples that fit this description. Financial record keeping (401k, mutual funds, etc), medical insurance claims processing are some. The market is large, legacy providers and their legacy systems are complex, featureful, and entrenched. These can be very very difficult markets to break into. The sales cycles are years long and conversion cost high. I’ve heard numbers like 20k to 40k hours to convert on to new providers. Does you pitch take all this into account as well, not just the tech?