> You could instead surround your business with other uses (like housing) resulting in a greater increase in steady-state business traffic that more than offset

> You could instead surround your business with other uses (like housing) resulting in a greater increase in steady-state business traffic that more than offsets whatever you forego from congestion on that peak day. Only if your customer demographic is very generic (customer locality), or your employees are young/desperate (employee locality); and sure, lots of businesses are like this, but how many? I personally think the opposite approach: undoing zoning restrictions on small and medium commercial operations mixed directly into residential areas, and vice versa; I think this lines up with the effect you note in your Oakland anecdote.