> they'll need to use their models which they've developed at CA This is what drove me to quit FB many years ago. They kept resetting my privacy prefs, which

> they'll need to use their models which they've developed at CA This is what drove me to quit FB many years ago. They kept resetting my privacy prefs, which most considered a minor annoyance. "Just change it back, big deal." The thing is that this citizen profiling data lives on until you die. Most people don't change their basic beliefs and interests very often. A bad actor only needs one opportunity to profile you for life.