It's hard to understand the point of this article. First of all this is a good example of a completely biased ranting. Secondly after that it's bashing NoSQL t

It's hard to understand the point of this article. First of all this is a good example of a completely biased ranting. Secondly after that it's bashing NoSQL through many chapters later it is using those same features that NoSQL was capable of in the first place as a selling point for MemSQL... Seriously? This is a really biased marketing opinion piece at best. Not to mention that it talks about new types of analytics but it completely ignores (or at least it doesn't mention any of) the category of low latency streaming analytics applications like Apache Storm, Apache Spark, Apache Kakfka et al. > "To do this requires a new breed of analytics systems that can scale to hundreds of concurrent queries, deliver fast queries without pre-aggregation, and ingest data as it is created. On top of that, they want to expose data to customers and partners, requiring an operational SLA, security capabilities, performance, and scale not possible with current data stores" Guess what! This is what streaming analytics was invented for.