This seems to be a "startup PR act": they had to find some "new cool thing" to make people talk about them, that's what WeWork do, that's what most startups do.

This seems to be a "startup PR act": they had to find some "new cool thing" to make people talk about them, that's what WeWork do, that's what most startups do. It's not about money, it's not about virtue: they could as well have made flamethrowers or a tiny submarine or put ping-pong tables everywhere. It's a media distraction: everyone is focused on this now, and not on the real goal/activities (or finances) of the company. Good PR job.