Have you MET the rest of humanity? :-) Of course they really care that little. Their primary password is their pet's name or "password1". Seriously, though-

Have you MET the rest of humanity? :-) Of course they really care that little. Their primary password is their pet's name or "password1". Seriously, though-- I know plenty of really smart geeks who used mint. AFAIK, they signed up MILLIONS of users and had exactly zero confirmed (or suspected?) security breaches. People care a lot more about their immediate needs and desires than potential risks. How many people eat well and exercise? If you ask "how do these sites stay in business?", I assume you're also confused as to why most people are dangerously fat? And why people ride motorcycles when the fatality rate for doing so is about 3x that of cars?