So you already hit the nail on the head. You say "This does not fit normal VC deal structure." That generally means you are going to have to create a whole new

So you already hit the nail on the head. You say "This does not fit normal VC deal structure." That generally means you are going to have to create a whole new funding market to get that 10MM you are looking for. The important part is why. The reason this doesn't work for VCs is because their model works and works well. They want enough risk to allow for a substantial level of potential upside, with a reduced amount of time (and therefore risk) to see results. So basically they are fine with relatively small amounts of money going into relatively small SaaS products as long as those products have some users, some revenue, and a path to higher profitability. You are asking for a relatively large sum of money, for a very high risk project. Your project is high risk because it has absolutely zero customers, a long lead time for any sort of results, and has an absolutely giant competitor that owns a massive market segment. With zero customers, we have no idea how long it will take you to get to any sort of profitability. With no product built and with a long lead time to build any sort of product we don't know if you'll really build the right thing to get to profitability (and, neither do you, even if you think you do). Finally, you admit you have a giant competitor that owns the market. You can get past that but it will be potentially really costly and risky. At the VC I work with, there wouldn't be a lot of interest in any of that. It's not because you don't have a good idea. It's also not because you aren't right that there is a market there and that you might be able to take it over. Those are all true and I believe you. The problem is $10MM is a lot of money and can be used in numerous other potential investments which have less risk and could do quite well. So what should you do? If you really want to do it, I would look at how Elon Musk built SpaceX and Tesla. First, come up with another idea, make that successful, make quite a bit of money, then fund this project with your own money and the money of the people you gain new relationships with. This might sound silly but it's really not. If you can build this company, first build one that is less lucrative but still successful, then build this one. It happens more often than you think.