This idea will be incredibly useful to me. Not that you can run a successful business by copying and iterating on what others have done, but that the human psyc

This idea will be incredibly useful to me. Not that you can run a successful business by copying and iterating on what others have done, but that the human psyche needs an enemy for motivation. It's everywhere: people going crazy watching sports, gang wars, people scheming to get back at those more 'popular' then they are. It's probably a huge part of why WoW is so successful. Using this to your advantage is bound to boost motivation.