NoSQL caught on because our industry is like the fashion industry and we need to follow the fads year after year. Plus a lot of FUD about relational databases n

NoSQL caught on because our industry is like the fashion industry and we need to follow the fads year after year. Plus a lot of FUD about relational databases not scaling (it's true that NoSQL will scale certain problems way better than relational, but the vast majority of people were/are not writing applications at that scale).