I would argue more than hardware (there are decent-ish non Apple options out there), the problem lies in software. As such I think perhaps a better plan would

I would argue more than hardware (there are decent-ish non Apple options out there), the problem lies in software. As such I think perhaps a better plan would be to start a company that owns the entire end-to-end user experience of a Linux distro, ruthlessly chasing down inconsistencies, jank, rough edges, etc and putting huge priority into responsiveness and “just working” over being interesting or novel. Some would argue that Canonical does this with Ubuntu, but I don’t think they go far enough... if they did, practically nobody would consider anything but Ubuntu for desktop usage, but that’s far from the truth. I would even go as far as forking major FOSS projects like LibreOffice and giving them the same treatment (upstreaming the more universal improvements, of course), making the apps fit perfectly into your distro. Include WINE by default along with “profiles” that are constantly updated and automatically kick in when running popular Windows programs (eliminating tedious config). Find 2-3 PC vendors to tightly couple with for day 1 support on new models and such. Essentially, you’d be reproducing Apple’s software software strategy except fully FOSS, making money off of support and PC vendor kickbacks.