> What do they care if their bread gets buttered through the Instagram app? Three things immediately come to mind: A. They paid a lot of money to acquire Inst

> What do they care if their bread gets buttered through the Instagram app? Three things immediately come to mind: A. They paid a lot of money to acquire Instagram and want that investment to pay off. 2. There are users on Instagram from whom Facebook can extract value and profit. D. If there is a way to make a buck off a user and their activity on a Facebook property, rest assured FB will take the step to make that buck.