And the exclusivity factor. Whether a hidden vacation spot, restaurant, food, or under-appreciated spirit. Even a paid app from an indie dev gets is often more

And the exclusivity factor. Whether a hidden vacation spot, restaurant, food, or under-appreciated spirit. Even a paid app from an indie dev gets is often more loved than the same app from mega corp would even if given away free. Also why every large brewer has a bunch of "micro" brew labels with the big corp name nowhere in sight. A Japanese friend gave me a bottle of Suntory about 10 years ago and it was my favorite whisky to share and talk about with others precisely because so unknown. It was also very tasty.