I think an important point is that trustworthiness and trust carry an element of relativity as compared to honesty. Honesty is pretty binary, but different grou

I think an important point is that trustworthiness and trust carry an element of relativity as compared to honesty. Honesty is pretty binary, but different groups can have wildly varying levels of trust. Microsoft probably has a very high level of trust with a senior corporate IT buyer (CIO) but low levels of trust with a hardcore GNU/Linux believer.