Why don't you just use it, rather than waiting for the industry to adopt it and translate it for you? The industry doesn't adopt things because they are great.

Why don't you just use it, rather than waiting for the industry to adopt it and translate it for you? The industry doesn't adopt things because they are great. It adopts things because it has to. In my little corner of the industry, we've adopted a big heap of things for entirely political reasons, and they're mostly crap in one way or another.