>To the lay person, the result they are looking for may as well be removed. Imagine if you were looking for books about Lobsters, and you start finding books a

>To the lay person, the result they are looking for may as well be removed. Imagine if you were looking for books about Lobsters, and you start finding books about Cows. All the books before were about Lobsters, so you assume you've ventured into the Cow section, and turn back. If you are on page 12 and the relevancy of the results around you is low, you are invisible. Everyone has turned back by now. Essential issues with comparing google's algo to any other ranking system is that the data they have on those pages is bad, so results are bad, so it's not as good as even a human manually sorting things. Obviously the ability to serve every query imaginable instead of blunt categories is hugely different, but I digress.