"Pop quiz: If you are making a lot of money with 5% market share, how much money will you be making with 10% market share? That’s right, twice as much." No, t

"Pop quiz: If you are making a lot of money with 5% market share, how much money will you be making with 10% market share? That’s right, twice as much." No, that's a misunderstanding. Double market share != same product/service at same price x double number of sales.