Then they'd be wrong. You focus on the 5% of people who tell the 95% others what to think. And you don't ask people what they think, you observe their behavio

Then they'd be wrong. You focus on the 5% of people who tell the 95% others what to think. And you don't ask people what they think, you observe their behavior and hope you can make sense of it. People have no fucking clue what they want. You would have to be insane to ask people for their _opinions_ and expect something you can work with.