I have a friend who works for a McDonalds competitor (a Little Caesar's) in a small town in North Dakota, where McDonalds is already the big spender at 15 bucks

I have a friend who works for a McDonalds competitor (a Little Caesar's) in a small town in North Dakota, where McDonalds is already the big spender at 15 bucks an hour, not because they desire to replace entry level jobs, but because hiring people who are competent and reliable is a literal day to day struggle. This seems like the inevitable result of both the pressure to hire decent workers and a desire to keep costs down. Once customers become fluent in the interface, I can't imagine businesses not adopting it en masse. What's to lose, if you're struggling to keep meatspace workers?