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The rate of return is a lot worse with Facebook, because you can only target by demographics...not intent Facebook will harvest much more intent than they do t
by pkaler 16y ago
The rate of return is a lot worse with Facebook, because you can only target by demographics...not intent
Facebook will harvest much more intent than they do today. There will be many cases where "Ask your friends/experts" is much better than "Ask PageRank". We are seeing this with knowledge exchange sites like Quora and we will eventually see this with Facebook Questions. And this will seep into all of Facebook's Apps.
Google is having a hell of a time trying to monetize YouTube. They just aren't as good with display advertising. YouTube would be a massive revenue generation engine if Facebook owned it. Look for a Facebook Video that becomes huge.
Facebook will also turn into a massive lead generation engine based on Connect and Pages. Run the numbers for social distribution. You can do customer cluster acquisition through social distribution. With SEM you can only acquire a user at a time.
When you acquire a customer through a social network, they are more likely to lead to referrals than a user acquired through search engine marketing.
Comparing MySpace to Facebook does not follow. MySpace has massive leadership and execution issues. Facebook is probably the best executing pre-IPO company out there.
- vaksel 16y agospoken like someone who is a "social media expert" look this whole Facebook is the future of search is just plain nuts. People want instant results, they don't feel like asking "what colors does the Honda Civic come in?". The answer to that will be "use the search"
- pkaler 16y agospoken like someone who is a "social media expert" I resent the ad hominem attack. I happen to have a computing science degree from when they used to actually teach Lisp in university. look this whole Facebook is the future of search is just plain nuts. I said no such thing. It's more like we will see the rise of sort because Facebook and other services (Hunch, Quora, etc) have access to much more structured information.
- dododo 16y agoI resent the ad hominem attack. I happen to have a computing science degree from when they used to actually teach Lisp in university. many universities still do teach Lisp (in AI courses, for example). this seems like an attempt to appeal to authority, which is another logical fallacy...
- raganwald 16y agospoken like someone who is a "social media expert" What bearing does this have on the factual accuracy of the claims being made?
- vaksel 16y agoi don't know if he is one or not, he just sounds like one. and the relevancy is that social media experts have a vested interest in making people believe that Facebook is not a complete waste of time
- raganwald 16y agoSo how does his "vested interest" affect the veracity of his claims? I have an observation to share with you: If we ignore everyone who has some sort of "vested interest" in a subject, the only people we can consult for advice or suggestions will be people who are completely ignorant of the necessary facts and who have no experience in the subject matter. Expertise in a subject is gained through working in the field. Working in the field means acquiring some sort of personal interest in the outcome. I find that bias is useful to consider when given unfounded claims. For example, if someone says "I think Facebook is a complete waste of time," you might ask whether they have a vested interest in making us believe this is the case. However, if someone says, "Before Facebook there was MySpace and ICQ and Compuserve and Orkut and all of these foundered and died, Facebook is just the latest fad, it will die as well," we can analyze the claim directly and ask whether Facebook is a fad and if not, how it differs from the examples cited.