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I have two problems with this approach to cost control. Neither is concerning the potential loss of jobs (or at least the lack of need for additional hires).
by turc1656 8y ago
I have two problems with this approach to cost control. Neither is concerning the potential loss of jobs (or at least the lack of need for additional hires).
First, I don't think it will be more convenient. Sure, it is much more convenient for McDonald's to do this. But probably not for the user. Is it really easier to press a bunch of buttons on a system you don't use that often? Or is it easier to just verbalize what you want to a human being and have them enter it appropriately because they are more familiar with the system and can do it faster? I think it's a no-brainer that just saying what you want is far better for most consumers. If you order the same thing whenever you go and memorize how to quickly enter it, then it could be simpler. But that's probably the only case. That's what I do at Wawa - I always get the same sub so it's not time consuming for me to order. If I got different stuff, it would take me longer to order than just telling someone.
The other issue I have is that this whole concept of adding devices supposedly improves the bottom line of the company but they will surely charge customers the same prices. It also provides the customers with less service, not more. I remember when Applebees was testing out the same thing - trying to push everyone to order on those table devices that they have which have the games for kids on them. I outright (but politely) refused and requested a normal server/service. They happily obliged. But the reason is because it's more of a pain for me to put in the order and then it's an annoyance to call someone by pressing the button to notify them like they are flight crew on a plane.
Things get more complicated if you have coupons, or special requests. My wife is currently pregnant and these kiosks were at the McD I went to recently. She had asked for the McD big breakfast but since she can't have the sausage due to her pregnancy she wanted it totally separated so I could have it. Now I have to, presumably, type in notes for my special request?
Another thing I just thought of is the issue with errors in ordering. When McD (or anyone else) currently makes a mistake, it's on them. But now there's a chance that I will enter it wrong by incorrectly using their system. I'll never make a mistake ordering verbally. There's a decent chance I mess up when doing it via kiosk.