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In a way, it is sunk cost all the way down. Those companies' entire existance - supply chain, manufacturing, down to identity of what they do was so etched int
by matt_s 8y ago
In a way, it is sunk cost all the way down. Those companies' entire existance - supply chain, manufacturing, down to identity of what they do was so etched into everything it was hard to change.
- nvarsj 8y agoIt happens all the time with large companies. Motorola is another, mostly forgotten example. They invented digital radios for cell phones, but they were so entrenched in analog radios at the time that they gave the technology away to a small company called Nokia. A few years later, they collaborated with Apple on an iTunes equipped cell phone, and shared their own internal designs of a full screen phone. I think this phenomenon is one of the few ways a big company can die.