Google is too insulated to know exactly where the "creepy line" is. Take Latitude, for example, or the more intrusive (because it was made opt-out rather than

Google is too insulated to know exactly where the "creepy line" is. Take Latitude, for example, or the more intrusive (because it was made opt-out rather than opt-in) Buzz. Instant is just an extention of what they have tried in Chrome or with Suggest. If Joe Average Consumer knew how these things worked (e.g., that every keystroke in Chrome's unibar ends up going to Google, often associated with his Google account, so that they know he frequents fatchicksinpartyhats.com), I think most people would be fairly creeped out.