I think both yours and Jaruzels points are good. But... > If there were a better way to find the results that users are actually looking for, then Bing and Goo

I think both yours and Jaruzels points are good. But... > If there were a better way to find the results that users are actually looking for, then Bing and Google would be working their assess off to find it. I don't think we should assume this. I'd only be wiling to assume that Google/Microsoft would change how they do search if it could make them more money. That doesn't mean 'better' search necessarily. If they could convince users to accept it, I could imagine an extremely ad bloated search service, or search service that just sells the top ranks of terms to the highest bidder.