A) They are going to make the content an ad anyway. It's not like they are going to turn down one advertising revenue stream just because their old one came bac

A) They are going to make the content an ad anyway. It's not like they are going to turn down one advertising revenue stream just because their old one came back. B) Tons of people pay for content. It's a perfectly viable business model. Look at Patreon, Kickstarter, etc. The uncomfortable truth for website owners is that they are likely just not putting out material that is worth paying for.