On the other hand, you're overpaying the winner. Because the winner would never rationally spend 5 hours on a $250 contest if he could get paid more than $50 an

On the other hand, you're overpaying the winner. Because the winner would never rationally spend 5 hours on a $250 contest if he could get paid more than $50 an hour for a regular gig. So the people that participate in 99designs should be the people that are undervalued in the marketplace, and 99designs helps to correct that.