Do both. You would be nuts to depend on a single cloud provider, as the model for clouds allows for adjusting "the dial" on performance to increase revenues. S

Do both. You would be nuts to depend on a single cloud provider, as the model for clouds allows for adjusting "the dial" on performance to increase revenues. Spend $30K on physical equipment and network, and $10K on cloud deployment. Then, over the course of a year or two, as you expand and learn how the cloud "really works", you can adjust as needed.