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Take a look at the photos for a moment. Curious what the keyboard is like? Too bad - Every single photo shows the keyboard from the side. Ah but you can still

Take a look at the photos for a moment. Curious what the keyboard is like? Too bad - Every single photo shows the keyboard from the side. Ah but you can still tell something. If there's anything to the idea that a picture sends a message or that there's such a thing as "visual language," this group of photos is loudly and stubbornly doubling down on "Thin is all that matters." Customer: "Does the keyboard work this time?" Apple: "IT'S THIN!" Considering that the drive toward thinness is precisely what's ruining the keyboards, that tells you plenty, without even reading anything.

reaperducer 8y ago
Every single photo shows the keyboard from the side. This is standard operating practice for an international firm like Apple. The first set of images doesn't show certain details because you want it to have broad appeal. Since Apple keyboards come in a dozen or so different configurations for different markets, you show the more vague master images. Once the global media outlets have had their splash, then the regionals will get images with more details. In this case, the regional keyboards. Sorry. No conspiracy here. Just good marketing.
- rdiddly 8y ago
  Your detailed knowledge and mild tone-deafness places you inside Apple's marketing apparatus, particularly the part about a conspiracy. Who said anything about a conspiracy? A group of people conspiring to make crap keyboards, perhaps. What song can you play in the background to convince me otherwise?
  - dang 8y ago
    Personal attacks and insinuations of shillage will get you banned here, so please don't post like this again. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
- aquadrop 8y ago
  Now way, this is ridiculous that not a single picture shows even a glance of keyboard. They just don't show you half of the laptop (and the other part is screen which you can't say much without seeing it in person).
- ben_w 8y ago
  Why’s that a relevant argument? The web site is localised, the physical objects are localised, surely it’s not beyond them to take localised photos of localised keyboards for their localised versions of their site? (I’ve just looked at some of their locations, and German seems to use photos with German text on screen, while Greek seems to use photos with English on screen).
- kalleboo 8y ago
  Nice try, but Apple's international press release pages also show English graphics https://www.apple.com/jp/newsroom/2018/06/football-fans-can-get-the-latest-on-world-cup-across-apple-devices-and-services/ https://www.apple.com/jp/newsroom/2018/06/football-fans-can-...
- deleted 8y ago
  [deleted]
johnchristopher 8y ago
It reminds of the nForce chipset from 15 years ago. It was a godsend. The audio chip had an optical input, rivaled the best consumer-grade audio sound card, true dolby 5.1, etc. and... reviewers tanked it. When the next generation of north/southbridge motherboard appeared and sound wasn't a priority for motherboard builders only then journalists noticed what they missed.

reaperducer 8y ago

Every single photo shows the keyboard from the side. This is standard operating practice for an international firm like Apple. The first set of images doesn't show certain details because you want it to have broad appeal. Since Apple keyboards come in a dozen or so different configurations for different markets, you show the more vague master images. Once the global media outlets have had their splash, then the regionals will get images with more details. In this case, the regional keyboards. Sorry. No conspiracy here. Just good marketing.

rdiddly 8y ago
Your detailed knowledge and mild tone-deafness places you inside Apple's marketing apparatus, particularly the part about a conspiracy. Who said anything about a conspiracy? A group of people conspiring to make crap keyboards, perhaps. What song can you play in the background to convince me otherwise?
- dang 8y ago
  Personal attacks and insinuations of shillage will get you banned here, so please don't post like this again. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
aquadrop 8y ago
Now way, this is ridiculous that not a single picture shows even a glance of keyboard. They just don't show you half of the laptop (and the other part is screen which you can't say much without seeing it in person).
ben_w 8y ago
Why’s that a relevant argument? The web site is localised, the physical objects are localised, surely it’s not beyond them to take localised photos of localised keyboards for their localised versions of their site? (I’ve just looked at some of their locations, and German seems to use photos with German text on screen, while Greek seems to use photos with English on screen).
kalleboo 8y ago
Nice try, but Apple's international press release pages also show English graphics https://www.apple.com/jp/newsroom/2018/06/football-fans-can-get-the-latest-on-world-cup-across-apple-devices-and-services/ https://www.apple.com/jp/newsroom/2018/06/football-fans-can-...
deleted 8y ago
[deleted]

johnchristopher 8y ago

It reminds of the nForce chipset from 15 years ago. It was a godsend. The audio chip had an optical input, rivaled the best consumer-grade audio sound card, true dolby 5.1, etc. and... reviewers tanked it. When the next generation of north/southbridge motherboard appeared and sound wasn't a priority for motherboard builders only then journalists noticed what they missed.