To answer #1, three books I would consider must-reads are: Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech mark

To answer #1, three books I would consider must-reads are: Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/0060517123/ http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605... The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996/ http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin... Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-Strategies/dp/0618785914/ http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...