I remember skimming their quarterly report a year or two ago and being shocked that they focused so much on user acquisition as a core KPI given it was clear ho

I remember skimming their quarterly report a year or two ago and being shocked that they focused so much on user acquisition as a core KPI given it was clear how goosed those numbers were. I was expecting slightly more complex CLV type numbers but instead they were fawning over a glorified "select count(*) from users".