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2 things -- Tracking and Ads. Using the web version of the product is disadvantageous from the developer's POV as it gives a lot of control to the user over wh
by abhiminator 8y ago
2 things -- Tracking and Ads.
Using the web version of the product is disadvantageous from the developer's POV as it gives a lot of control to the user over what personal data of his can be shared. Web browser extensions also allow the users to block ads and other annoying content -- this is sub-optimal for the company as it trims their ad revenue, and as a result, potential future advertisers.
It's all about controlling what the user sees based on data collected from tracking, imo.
- city41 8y agoI’d think a user that has browser extensions is the type of user that is very unlikely to get the app.
- distant_hat 8y agoThis. Data collected from apps is far more reliable than that collected from web visits. There is lots of extensions that block/spoof data collection. Moreover, fraud on ads placed on websites is much higher than that placed within apps.