Surveillance capitalism. https://plus.google.com/+GregLinden/posts/TWiGesiztbj https://plus.google.com/+GregLinden/posts/TWiGesiztbj (I'm not sure exactly if t

Surveillance capitalism. https://plus.google.com/+GregLinden/posts/TWiGesiztbj https://plus.google.com/+GregLinden/posts/TWiGesiztbj (I'm not sure exactly if this is the present motivation. But it's the motivation for a lot of apps. Data can be sold / used for ads when collected in very large numbers, and apps collect more data than websites. So there are strong business incentives to move to an app, for many sites.)