4 ms·

Because if they can get an app on your device, they can push messages at you easier. Track your usage of the app, assign it a unique ID etc. The app will auto

Because if they can get an app on your device, they can push messages at you easier. Track your usage of the app, assign it a unique ID etc. The app will auto-update, so as new features/tracking/things are desired, they can push these out to devices. Basically, they get more control of the end user.

sbjs 8y ago
You can push updates out to a web app even easier: deploy them. Boom, suddenly your user sees changes next time they visit.
- sgnl 8y ago
  your "boom, suddenly your user sees changes" is dependant on "next time they visit". A push notification will alert the user to new content quicker.