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> We used to spend significantly on Facebook for several businesses I'm involved in, but now that most clicks are garbage/fake, we don't. It seems to me that t
by JacobJans 8y ago
> We used to spend significantly on Facebook for several businesses I'm involved in, but now that most clicks are garbage/fake, we don't.
It seems to me that the rational reason to stop an ad campaign is because it stopped enough making money.
It's not fake clicks that should be stopping you -- it should be a lack of ROI.
I wonder how many people spend huge sums of money on Facebook without tracking their return on investment. I seriously think that is the source of many of these complaints about Facebook's ad program.
I spend a few thousand a month of Facebook. I have no idea if there are fake clicks or not. But, it's not a metric that seems to matter in my business.
- tolien 8y agoWhile it’s a good point that the “quality” of click should be a proxy (i.e. you care that RoI might be low because of bot visits, not about the bot visits in themselves) rather than an actual measurable, is it not reasonable to assume that if “most clicks are garbage/fake”, they’re not making any money from those and therefore are unlikely to make “enough money”? I guess that assumes similar cost per click and that your definition of “enough” accounts for a sufficiently low conversion rate. On the other hand, Facebook (and their shareholders) probably cares that the PPC is depressed by the fraction of non-converting users.