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I regularly see comments like this about Facebook's ad program. Personally, it strikes me that there was no tracking of ROI in the first place -- and if you can

I regularly see comments like this about Facebook's ad program. Personally, it strikes me that there was no tracking of ROI in the first place -- and if you can't reliably track ROI, why were you spending $1500? If you're spending $1500, but getting great ROI, then fake engagement would be no reason to stop the ads.

jermaustin1 8y ago
People are tracking ROI, and constantly testing new targeting parameters to keep eking out a few more points of ROI. A lot of Facebook Ad spend is experimental (especially at that low of a price). There used to be a time when you could get real engagement for pennies each and build up a following of real people based on a few ads then not have to spend anymore and go off your organic growth and audience. Now the second you stop the ad spend your engagement drops to nothing.