Facebook and Google have the eyeballs, so their ad space is perceived to be valuable. Newspapers... don't. In the Boston area, the Herald just went under this

Facebook and Google have the eyeballs, so their ad space is perceived to be valuable. Newspapers... don't. In the Boston area, the Herald just went under this year, and apparently the Globe has less than a million daily readers. And the Globe is a major, flagship paper. But, as with the Globe's ownership's other major concern (The Red Sox), they're catering to a graying, aging, dying audience.