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It's odd that newspapers are dying because their old business model, ad support, has gone away, but Facebook and Google thrive on ads.
by a3n 8y ago
It's odd that newspapers are dying because their old business model, ad support, has gone away, but Facebook and Google thrive on ads.
- megaman22 8y agoFacebook and Google have the eyeballs, so their ad space is perceived to be valuable. Newspapers... don't. In the Boston area, the Herald just went under this year, and apparently the Globe has less than a million daily readers. And the Globe is a major, flagship paper. But, as with the Globe's ownership's other major concern (The Red Sox), they're catering to a graying, aging, dying audience.
- mudil 8y agoGoogleFB thrive on ads because they violate privacy. Say I am from Springfield. Normally, the newspaper would show the ads for Springfield businesses. Now Google shows the ads for Springfield businesses on Candy Crush Saga. The same effect happens to specialty, niche publications. I am running a medical technologies site aimed at doctors for 15 years, and we can barely stay afloat. Google violates privacy and thrives on ads, but people that actually create the content are suffering. I call it the Google's War on Journalism. PS To be sure, Google learned that our readers are doctors from our site and related sites. Now, Google shows them doctor-related ads on Candy Crush Saga. How's that for fairness?!
- mrweasel 8y agoFacebook and Google are outliers. Your average website (if there is such a thing anymore) with 10.000 - 100.000 aren't thriving on ads, they struggle to survive as well, at least the for profit sites.