However, since it's auction based, if you were getting real clicks, the cost would be significantly higher than $1. I'm not sure how it's a penny's worth of va

However, since it's auction based, if you were getting real clicks, the cost would be significantly higher than $1. I'm not sure how it's a penny's worth of value, given that the price includes the market's best guess as to the value of the mix of valid/fraudulent traffic.